What is SEO?

Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via “natural” (”organic” or “algorithmic”) search results. Typically, the earlier a site appears in the search results list, the more visitors it will receive from the search engine.

What is the SEO Consultant’s Role and Summarized Task List?

1. Understanding the Client’s Business Objectives and Strategic Marketing Plan
2. Comprehensive Website Analysis
3. Keyword Research and Analysis
4. Create a Baseline Report to Benchmark SEO
5. Competitive Analysis for main keywords or keyword phrases in Search Engines
6. Content Analysis and SEO Copywriting
7. Analysis of information architecture and linking structure
8. Analysis of HTML and Page Layout
9. HTML code validation
10. Recommendations for necessary modifications to essential page elements for achieving desired search engine placement
11. Recommendations to optimize source code including the URL, filenames, page titles, descriptions, javascript, etc.
12. Search Engine Saturation / Link Popularity Analysis
13. Link Relevancy and Co-Citation Analysis
14. Internal and External Linking Strategies and Recommendations
15. Ongoing monthly monitoring, benchmarking and recommendations
16. Continual optimization according to the client’s needs and business objectives

SEO Process, Deliverables and Pricing

The following provides details for the 9-step SEO process, along with pricing.  The 9-step SEO Process ensures that we provide a thorough and comprehensive analysis and recommendation.

Step 1: Identify initial webpages for SEO: We will identify and optimize the most important pages on your web property first.

Step 2: Identify the main and alternate keywords for each  web page: Identifying the right keyword phrase that will drive results is critical for successful SEO.  Our findings show that in many cases, a phrase is better than a single word to gain qualified, relevant traffic.

Step 3: Interim Client Approval: Review the webpage’s and keywords with you to obtain agreement or make adjustments before beginning the actual SEO analysis and recommendations.

Step 4: Baseline Reporting: Generate a baseline report for the primary and secondary keywords.  The baseline, as the name implines, gives us an indication of where your pages are ranked on the leading search engines, and will be used to measure results.

Step 5: Critical element analysis: We provide a deep analysis on the key elements that, when adjusted and optimized, leads to an overal successful SEO campaign.

Step 6: Recommendations: Leveraging the analysis performed in Step 5, we create a comprehensive document that addresses specific changes and additions for your site.  In some cases, we include sample copy and the exact HTML code, suitable for cut and paste by your programming team.  Further, we will explain in detail each of these attributes and include industry standards.  We will review this document with you in detail and address any questions as they arise.

Step 7: Programming: The actual implementation of our detailed recommendations.  Once all the changes have been completed, we will run an audit to verify that the recommendations suggested were implemented correctly and identify any changes, if needed.

Step 8: Submission to Search Engines and Web Directories: Although search channels regularly spider new and existing pages, we recommend submitting pages to the key channels.  We will, as part of the recommendation, identify the key search channels where we should submit your webpages, and any fee associated with each.

Step 9: Monitoring and Optimizing: SEOtakes patience and continuous monitoring and optimizing to achieve success, especially when working with highly competitive keyword terms.  We will provide monthly reporting and optimization recommendations.  The reporting is compared to the baseline (or previous month’s results) to identify trends and help guide additional adjustments.

Optional SEO Services Include:

1. Writing Press Releases that are optimized for Search

2. SEO Copywriting Service

SEO Consultant Pricing:

We charge an hourly rate for each project to scale expenses to your budget and the complexity of the project.  A retainer fee starting at $2,000.00 is charged, with a monthly budget cap instituted.